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Project & Strategy Ideas for MBA Students

Develop innovative business solutions through strategic thinking, analytics, leadership, and entrepreneurial execution.

📈 Introduction

Columbia’s MBA program equips students with analytical tools, business acumen, and leadership frameworks for driving sustainable enterprise growth. These project ideas span entrepreneurship, finance, operations, marketing, ESG strategy, and digital innovation.

💼 Suggested Capstone & Research Topics

AI-Powered Customer Segmentation for E-Commerce Growth

Pricing Strategy Optimization Using Behavioral Economics

Developing an ESG Investment Portfolio Framework for SMEs

Go-to-Market Strategy for a Fintech Startup in Southeast Asia

Customer Lifetime Value Modeling for SaaS Businesses

Digital Transformation Strategy for a Traditional Retail Brand

Financial Resilience Framework for Family-Owned Enterprises

Employee Retention Plan Using Predictive Analytics

Impact Assessment of DEI Programs in Multinational Companies

Blockchain for Transparent Supply Chain Auditing

Marketing Funnel Optimization for DTC Brands Using GA4

Startup Valuation Models in Pre-Seed Investment Rounds

Organizational Agility Models in Post-Pandemic Work Culture

Cross-Border M&A Risk Assessment and Integration Planning

Customer Experience Innovation Through Omnichannel Strategy

Sustainability Reporting Metrics for ESG Compliance

Leadership Styles and Team Performance in Hybrid Environments

Strategic Brand Positioning for Social Impact Startups

Predictive Analytics for Inventory Management in Retail Chains

Building a Scalable Franchise Model for Wellness Businesses

Exit Strategy Planning for High-Growth Startups

SaaS Product-Led Growth Strategy for Emerging Markets

Impact of AI Chatbots on B2B Customer Service Models

Venture Capital Due Diligence Process Automation Tools

Comparative Study of IPO vs. Direct Listing for Tech Firms

Decentralized Finance: Challenges and Opportunities for MBA Investors

Cloud ERP Implementation Strategy for Mid-Sized Enterprises

Ethical Marketing and Consumer Behavior in Gen Z

Sustainable Packaging Innovation and Consumer Preferences

B2B Sales Funnel Automation Using CRM and AI Tools

Collexa - Your Business Strategy Partner

Collexa assists MBA students with case studies, market research, financial modeling, competitive analysis, GTM strategy, and pitch deck creation.

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